As a roofer, your goal is to generate as many leads as possible because the more leads you have, the more business you’ll acquire. Not all marketing ideas are created equal, which is why you’ll want to learn what the best ones are. With that said, here are the top best roofer marketing ideas you should try today.
1. Website Should Be Designed With Conversions In Mind
Too many roofers throw up a website, and they don’t put too much thought into it. Typically, they have a homepage, a service page, and then a contact page. A website should definitely have those elements, but the best websites have been built with conversions in mind. This means your roofing website should too.
For starters, your site should have a modern look and feel to it. It needs to have a professional look, as well as easy to navigate. When people use your site, you want them to have a good user-experience because this will increase the chances of them becoming your customer.
Another way to make sure your site is built with conversions in mind is to ensure your site is mobile responsive. A mobile-friendly site always generates more leads than a site that isn’t. If you’re not sure how to make your site mobile-friendly and/or to create a modern design for your site, then hire a professional to do it for you.
2. Blogging & SEO
Create a blog on your website, and then post to it regularly. Every single article you publish on your blog should be created using search engine optimization tactics. This includes using specific keywords throughout your articles, as well as including links back to your previous posts and to your website’s services page. The more content you post, and the better you get with SEO, the higher your blog and website will appear in the search results.
The reason you want to blog regularly is that Google loves fresh content. Plus, the more content you put out here, the more of a chance it will eventually rank high. You might be surprised when much older content ends up getting a major boost in the search engines’ search results pages, even if it didn’t garner much attention over the last few months or even year/years.
3. Create Roofing Videos
One of the best roofer marketing ideas you should be using is creating videos about roofing. More and more people are watching videos, and you might be surprised to learn that they are even watching videos within the roofing niche. As for the types of videos you should create, they can be anything relating to roofing.
Your videos should be no longer than 10-15 minutes because people tend to lose interest if videos are too lengthy. As a general rule of thumb, you should publish at least 2-3 videos per week, and put those videos on at least 3-4 platforms. You can upload your videos to Facebook, Twitter, Instagram and YouTube. The choice is up to you.
4. Content Marketing
Blogging is a form of content marketing, but there are a lot of other things you can do with content. This includes creating articles and submitting them to third-party blogging platforms, such as Medium. You can also create articles and publish them to your social media profiles, especially Facebook and other social media sites that allow you to create lengthy posts.
Just remember, you want to link back to your main website whenever you create a piece of content. Eventually, you’ll have a good amount of links pointing back to your website. In turn, this helps with SEO and can play a role in how high your website appears in the search engines’ results pages.
5. Develop A Unique Sales Proposition
Develop a unique sales proposition, which is basically creating a list of reasons why people should choose you as their roofer over the competition. Create a list of benefits of using your company and services, as well as a list of specialties. For example, you can place emphasis on being an eco-friendly company or a company that offers a lifetime warranty on your work. The more you stand out, the more customers you will get.
6. Email Marketing
A roofing company can benefit tremendously from email marketing campaigns. What you can do is ask for potential customers’ emails in exchange for free roofing advice, tips, and things of that nature. There are many ways you can buildup an email list, and once you have a list of potential customers and past customers, then you can nurture your leads by providing them with useful content.
Here’s a tip, offer current and future subscribers to your list a discount on any service you offer. You might be surprised at how many roofing leads you’ll generate by doing this. Before you know it, you’ll have a very large email list.
Launch a pay-per-click campaign if you want to acquire new customers quickly. PPC can be expensive, but when it’s done right the results can be impressive. As a general rule of thumb, you should use Facebook Ads and Google Ads as part of your PPC strategy. In every single ad, make sure you ask your potential customers’ contact information.
8. Online Marketing With A Focus On Review Sites
Getting reviews written about your roofing business is great for several reasons. For starters, it’s a good way to land high in the search engine results. Not only that, but more people will be more inclined to contact you.
With that said, do general online marketing, but also have a separate digital marketing/online marketing campaign that solely focuses on getting reviews. For example, after you provide roofing services or a free roof inspection, encourage the customer to leave you a review on Yelp, Facebook and so forth. Only solicit honest reviews because if you try to tell people to leave only positive reviews, then this could backfire on you.
Include testimonials on your website. It’s one thing to have reviews written about your business on third-party review sites, but people will still be impressed if they see testimonials on your own roofing website. Getting testimonials for your roofing website might be good for roofing SEO and SEO in general.
10. Land Roofing Jobs via LinkedIn
Roofers can generate high-quality leads by using LinkedIn. Sure, it’s a social media site aimed at connecting businesses and business professionals, as well as job seekers; However, you can connect with many kinds of companies that might eventually need a roofer. If you’re already connected with them on LinkedIn and you are active and have a strong presence on the site, then they’ll likely contact you.
It’s worth pointing out that there are still many roofers that don’t use this site. They are missing out on an incredible opportunity. One more thing, make sure you use the site regularly and include a link back to both your blog and main website.
The Yellowpages are still around, and any local business that wants customers should have their info listed in them. When people need a new roof, roof repairs or a roof inspection, then they’ll typically turn to either the internet or the business phone book. Even if you have a solid presence online, still get your phone number and other contact info into the Yellow Pages.
12. Lead Generation
Lead generation is the most cost-effective online marketing technique. At Precision Roof Repair we specialize in generating thousands of leads for our local roofing partners. High quality and qualified leads are sent “live” to your business phone number. All you have to do is connect with the potential lead and get to work!
In this technique, you don’t need any website or a landing page or run any ad campaigns. It takes the mystery out of online marketing and provides real VALUE to you.
Lead generation via landing pages
Landing pages are also a powerful lead generation tool. A good idea is to create a landing page for each roofing service you offer. If you need help with creating them, then hire an online marketing agency that has experience with generating leads via a landing page.
13. Google My Business
Every single business, including roofing businesses, should have a Google My Business profile. What Google My Business does is make it very simple to connect with customers who use Google. It’s as simple as that, and by having a profile it may even help your business appear higher in the search results of Google.
14. Use A Storm Chasing App
Perhaps one of the most unique marketing ideas for roofing companies is to use a storm tracking app. Better yet, they should use at least three different apps that track storms. Every single time a storm is approaching the area you work in, these apps can notify you.
The reason why you want to use storm tracking apps is that storms often wreck roofs or cause enough damage to them that makes a person want to call a roofer. For example, a storm may lead to a leaky roof or may even rip shingles off. If this happens, then you could be the one they call.
If you’re notified that a storm is approaching, then see how long it will be before it hits. The key is to implement an advertising campaign a day or two before the storm hits or on the day it hits. Make sure your advertising campaign targets prospects in the areas that the storm tracking apps told you about.
15. Partner Up With Home Improvement Stores
There’s a good chance there is a major home improvement store within miles of you. If there is, then speak with them to see if you can partner up with them. In fact, there are a handful of nationally known stores that create partnerships with roofing companies, even smaller companies, and local companies. Best of all, you are usually free to work for yourself, as the partnerships just consist of providing you with leads, but do bear in mind that the store/stores might take a percentage of what you charge or they may decide what the prices for the services are.
16. Use TikTok
Sure, most roofers would laugh at the idea of using TikTok to generate leads, but the truth is the video platform is quickly becoming a powerful business tool. Have a look around the platform to see how companies are using it and then create your own TikTok marketing strategy. Be consistent because it will likely take a while for you to figure out what works and what doesn’t work on TikTok. Like always, make sure to include a link back to your main website or to your blog.
17. Door-To-Door Or Business-To-Business
This marketing method is one of the oldest around. It is known as canvassing or door-to-door sales. Knock on doors and visit businesses to inform them that you provide roofing services, and leave them with your business card or a flyer.
Here’s a tip, the best time to go door-to-door is shortly after a storm has hit. Furthermore, have goals in mind. For example, make it your goal to generate at least 3-4 leads, get contact info from a specific number of prospects or to get them to follow you on social media.
Other Roofing Marketing Ideas
There are a lot of other great roofing marketing ideas you can try, such as encouraging word-of-mouth advertising. Word of mouth has long been considered the best form of marketing and advertising. What you should do is encourage your customers to spread the word about your business, both in person and online. The more they talk about your business, the more leads you’ll generate.
Another thing you can do is to implement a referral program. When past customers refer business to you, then offer them a discount the next time they need to hire you. There are a lot of different things you can do to reward customers or those who refer people to you.
Let’s not forget to mention business cards. Handing out your business card to everyone you come across is one of the fastest ways to spread the word about your roofing services. As a general rule of thumb, you’ll want to hand out many cards on a daily basis and/or leave them in areas that receive a lot of foot-traffic.
Those are the best roofer marketing ideas. As a general rule of thumb, roofers should try several ideas and stick with them for a bit of time before moving onto another marketing method. With that said, go ahead and decide which of the ideas you want to try first.