Archive for category: Tech Tips

The 17 best roofer marketing ideas you need to know about

As a roofer, your goal is to generate as many leads as possible because the more leads you have, the more business you’ll acquire. Not all marketing ideas are created equal, which is why you’ll want to learn what the best ones are. With that said, here are the top best roofer marketing ideas you should try today. 

Roofer Marketing

1. Website Should Be Designed With Conversions In Mind 

Too many roofers throw up a website, and they don’t put too much thought into it. Typically, they have a homepage, a service page, and then a contact page. A website should definitely have those elements, but the best websites have been built with conversions in mind. This means your roofing website should too. 

For starters, your site should have a modern look and feel to it. It needs to have a professional look, as well as easy to navigate. When people use your site, you want them to have a good user-experience because this will increase the chances of them becoming your customer. 

Another way to make sure your site is built with conversions in mind is to ensure your site is mobile responsive. A mobile-friendly site always generates more leads than a site that isn’t. If you’re not sure how to make your site mobile-friendly and/or to create a modern design for your site, then hire a professional to do it for you.

2. Blogging & SEO

Roofing marketing

Create a blog on your website, and then post to it regularly. Every single article you publish on your blog should be created using search engine optimization tactics. This includes using specific keywords throughout your articles, as well as including links back to your previous posts and to your website’s services page. The more content you post, and the better you get with SEO, the higher your blog and website will appear in the search results. 

The reason you want to blog regularly is that Google loves fresh content. Plus, the more content you put out here, the more of a chance it will eventually rank high. You might be surprised when much older content ends up getting a major boost in the search engines’ search results pages, even if it didn’t garner much attention over the last few months or even year/years. 

3. Create Roofing Videos 

One of the best roofer marketing ideas you should be using is creating videos about roofing. More and more people are watching videos, and you might be surprised to learn that they are even watching videos within the roofing niche. As for the types of videos you should create, they can be anything relating to roofing. 

Your videos should be no longer than 10-15 minutes because people tend to lose interest if videos are too lengthy. As a general rule of thumb, you should publish at least 2-3 videos per week, and put those videos on at least 3-4 platforms. You can upload your videos to Facebook, Twitter, Instagram and YouTube. The choice is up to you. 

4. Content Marketing 

Blogging is a form of content marketing, but there are a lot of other things you can do with content. This includes creating articles and submitting them to third-party blogging platforms, such as Medium. You can also create articles and publish them to your social media profiles, especially Facebook and other social media sites that allow you to create lengthy posts. 

Just remember, you want to link back to your main website whenever you create a piece of content. Eventually, you’ll have a good amount of links pointing back to your website. In turn, this helps with SEO and can play a role in how high your website appears in the search engines’ results pages. 

5. Develop A Unique Sales Proposition

Develop a unique sales proposition, which is basically creating a list of reasons why people should choose you as their roofer over the competition. Create a list of benefits of using your company and services, as well as a list of specialties. For example, you can place emphasis on being an eco-friendly company or a company that offers a lifetime warranty on your work.  The more you stand out, the more customers you will get. 

6. Email Marketing 

Email, Newsletter, Marketing, Online, Communication

A roofing company can benefit tremendously from email marketing campaigns. What you can do is ask for potential customers’ emails in exchange for free roofing advice, tips, and things of that nature. There are many ways you can buildup an email list, and once you have a list of potential customers and past customers, then you can nurture your leads by providing them with useful content. 

Here’s a tip, offer current and future subscribers to your list a discount on any service you offer. You might be surprised at how many roofing leads you’ll generate by doing this. Before you know it, you’ll have a very large email list.

7.  Pay-Per-Click 

Launch a pay-per-click campaign if you want to acquire new customers quickly. PPC can be expensive, but when it’s done right the results can be impressive. As a general rule of thumb, you should use Facebook Ads and Google Ads as part of your PPC strategy. In every single ad, make sure you ask your potential customers’ contact information. 

8. Online Marketing With A Focus On Review Sites

roofing experts

Getting reviews written about your roofing business is great for several reasons. For starters, it’s a good way to land high in the search engine results. Not only that, but more people will be more inclined to contact you. 

With that said, do general online marketing, but also have a separate digital marketing/online marketing campaign that solely focuses on getting reviews. For example, after you provide roofing services or a free roof inspection, encourage the customer to leave you a review on Yelp, Facebook and so forth. Only solicit honest reviews because if you try to tell people to leave only positive reviews, then this could backfire on you. 

9. Testimonials 

Feedback, Star Rating, User Rating, Quality, Review

Include testimonials on your website. It’s one thing to have reviews written about your business on third-party review sites, but people will still be impressed if they see testimonials on your own roofing website. Getting testimonials for your roofing website might be good for roofing SEO and SEO in general. 

10. Land Roofing Jobs via LinkedIn

Roofers can generate high-quality leads by using LinkedIn. Sure, it’s a social media site aimed at connecting businesses and business professionals, as well as job seekers; However, you can connect with many kinds of companies that might eventually need a roofer. If you’re already connected with them on LinkedIn and you are active and have a strong presence on the site, then they’ll likely contact you. 

It’s worth pointing out that there are still many roofers that don’t use this site. They are missing out on an incredible opportunity. One more thing, make sure you use the site regularly and include a link back to both your blog and main website. 

11. Yellowpages 

The Yellowpages are still around, and any local business that wants customers should have their info listed in them. When people need a new roof, roof repairs or a roof inspection, then they’ll typically turn to either the internet or the business phone book. Even if you have a solid presence online, still get your phone number and other contact info into the Yellow Pages. 

12. Lead Generation 

Lead generation is the most cost-effective online marketing technique. At Precision Roof Repair we specialize in generating thousands of leads for our local roofing partners. High quality and qualified leads are sent “live” to your business phone number. All you have to do is connect with the potential lead and get to work!

In this technique, you don’t need any website or a landing page or run any ad campaigns. It takes the mystery out of online marketing and provides real VALUE to you.

Lead generation via landing pages

Landing pages are also a powerful lead generation tool. A good idea is to create a landing page for each roofing service you offer. If you need help with creating them, then hire an online marketing agency that has experience with generating leads via a landing page. 

13. Google My Business

Every single business, including roofing businesses, should have a Google My Business profile. What Google My Business does is make it very simple to connect with customers who use Google. It’s as simple as that, and by having a profile it may even help your business appear higher in the search results of Google.  

14. Use A Storm Chasing App

Perhaps one of the most unique marketing ideas for roofing companies is to use a storm tracking app. Better yet, they should use at least three different apps that track storms. Every single time a storm is approaching the area you work in, these apps can notify you. 

The reason why you want to use storm tracking apps is that storms often wreck roofs or cause enough damage to them that makes a person want to call a roofer. For example, a storm may lead to a leaky roof or may even rip shingles off. If this happens, then you could be the one they call. 

If you’re notified that a storm is approaching, then see how long it will be before it hits. The key is to implement an advertising campaign a day or two before the storm hits or on the day it hits. Make sure your advertising campaign targets prospects in the areas that the storm tracking apps told you about. 

15. Partner Up With Home Improvement Stores

There’s a good chance there is a major home improvement store within miles of you. If there is, then speak with them to see if you can partner up with them. In fact, there are a handful of nationally known stores that create partnerships with roofing companies, even smaller companies, and local companies. Best of all, you are usually free to work for yourself, as the partnerships just consist of providing you with leads, but do bear in mind that the store/stores might take a percentage of what you charge or they may decide what the prices for the services are. 

16. Use TikTok 

Sure, most roofers would laugh at the idea of using TikTok to generate leads, but the truth is the video platform is quickly becoming a powerful business tool. Have a look around the platform to see how companies are using it and then create your own TikTok marketing strategy. Be consistent because it will likely take a while for you to figure out what works and what doesn’t work on TikTok. Like always, make sure to include a link back to your main website or to your blog. 

17. Door-To-Door Or Business-To-Business 

This marketing method is one of the oldest around. It is known as canvassing or door-to-door sales. Knock on doors and visit businesses to inform them that you provide roofing services, and leave them with your business card or a flyer. 

Here’s a tip, the best time to go door-to-door is shortly after a storm has hit. Furthermore, have goals in mind. For example, make it your goal to generate at least 3-4 leads, get contact info from a specific number of prospects or to get them to follow you on social media. 

Other Roofing Marketing Ideas

There are a lot of other great roofing marketing ideas you can try, such as encouraging word-of-mouth advertising. Word of mouth has long been considered the best form of marketing and advertising. What you should do is encourage your customers to spread the word about your business, both in person and online. The more they talk about your business, the more leads you’ll generate. 

Another thing you can do is to implement a referral program. When past customers refer business to you, then offer them a discount the next time they need to hire you. There are a lot of different things you can do to reward customers or those who refer people to you. 

Let’s not forget to mention business cards. Handing out your business card to everyone you come across is one of the fastest ways to spread the word about your roofing services. As a general rule of thumb, you’ll want to hand out many cards on a daily basis and/or leave them in areas that receive a lot of foot-traffic.  

Those are the best roofer marketing ideas. As a general rule of thumb, roofers should try several ideas and stick with them for a bit of time before moving onto another marketing method. With that said, go ahead and decide which of the ideas you want to try first.

roof lead gerenation

Raleigh Roofing Contractors

​​Raleigh Roofing Contractors

There are few reasons why you should get your roof inspected regularly. In this article we will talk about all the different reasons why it’s important to get your roof properly inspected on a regular basis. Some homeowners will only get their roof inspected once every few years. However, this is a mistake because getting a roof inspection comes with a lot of benefits that the homeowner may not be aware of which can lead them getting a lot of additional bonuses for their home. And the best part about this is that getting their roofs inspected is absolutely free. So here are a few reasons why it is helpful to get your roof inspected on a regular basis. However, let also say that it’s important to consider a number of other reasons that come with regular roof inspections. These are simply just the top three reasons that most homeowners will be able to benefit from according to Koala Roofing.

Prevent Future Problems
Getting a roof inspection regularly is almost like your yearly check up at the doctors.
With all the bad weather constantly happening it’s important to make sure that your
roof is protect and doesn’t have any damage built up. If you are able to notice the damage of your roof before it turns into a bigger problem this can save you a lot of time and money down the road. Small roof problems turn into bigger roof problems if they are not properly taken care of. The thing is that more roof problems often go unnoticed by most homeowners because they are not properly trained on how to find roof damage. The beauty about getting a professional to inspect your roof is that it’s free and it will help you also get professional roof advice on your roof. The best part about this is that most roof inspections are provided free by the roofing company so you will be able to benefit without having to worry about paying anything if there is no roof damage.

Increase the Value
If you are planning to sell your home soon then it’s important to make sure you
know what your home is worth. If you have a roof that is in great shape, it is a lot
more valuable then if you have a roof that is going to need to be replaced soon.
Knowing this information can help increase the value of your home. You can also determine if getting your roof replaced will help you sell your home at a higher price down the road. There are also benefits to choosing specific types of roofs with specific types of shingles because this will benefit the home in different ways. So getting a roof inspection frequently will help you determine the effectiveness of your roof so that you can figure out how much you want to increase the value of your home if you are planning on selling soon.

Budgeting and Planning
The last thing you want to have to do is pay to replace your roof that will not allow
you to take that vacation you were going to take with your family. It’s important to
know the status of your roof to make sure it is in good shape so you won’t be caught
by surprise! Most homeowners do not know the last time they got their roof replaced which means they are in the dark on whether or not they will need to replace their roof soon because of all the recent damage that has hit their home. So it’s important to get regular roof inspections so that you can plan ahead to determine a budget ahead of time that will allow you to get your roof replaced without being caught by surprise.

If you are searching for a credible roofing company to give you frequent roof inspections then feel free to contact us today. Most inspections come at no cost however some roofing companies have roof maintenance plans that allows their customers to keep the status of their roof up to date every year with regular check ups and touch ups. This can be beneficial to most homeowners because storms always make their way around during the year so it’s important to look into this so that you can find the best solution for your home and your specific situation. If you would like to get on the schedule to get a free roof inspection and estimate than contact us today.

Common Damage In West Palm Beach Florida

​Common Damage In West Palm Beach Florida

​There are a number of ways water can damage your roof. Since it is very common
for it to rain and there is no such thing as sun all day every day (even though that
would be ideal for most homeowners) rain is usually the thing that causes roof
damage along with severe wind storms and hail storms. Since rain is the most
common type of storm it’s important to make a note of all the different ways water
can damage your roof so that you know what to look out for when it does rain to
make sure your roof and home are not damaged. Another factor is that most
homeowners do not know the last time their roof was replaced so they are unaware
of the quality of their roof so unless you know that you have the most up to date
roofing system protecting your home than it’s important to make a note of all the
different ways water can damage your roof because once your roof gets damaged
than it can lead to your home being damaged. This is something that many
homeowners experience because they notice water leaks on the inside of their home
and are unaware they the cause has actually came from having a poor outdated
roofing system. So whenever there is a lot of rain and you can feel the impact of the
rain hitting your roof then it’s important to consider all the different types of ways
water can damage your home so that you know what to look out for and how to
thoroughly inspect your roof without having to continuously contact your local
roofing company in Florida every time it rains.
Flashing Leaks
Flashing is metal placed around protrusions in roofing systems. It’s designed to
prevent leaks around the most vulnerable areas but if it rusts then that’s when
water can start to sneak in unnoticed and damage your roof! Rust can also weaken
the system that is preventing water from damaging your home which could lead to
more damage on the inside of your home. To avoid this it’s important to make sure
that your roofing system doesn’t have any type of rust because that is an obvious
sign of a outdated roofing system which will lead to bigger problems down the road.
For instance some homeowners deal with all types of stuff including ceiling water
damage or paint damage on the inside of their home because water has crept in and
now it is effecting the inside of their home. It’s important to lookout for this after big
rain falls so that you can ensure that you are not effected by this.
Water Drainage
Water drainage systems might not seem like a critical part of your roofing system
however in reality it plays an important role in protecting roof leaks. Clean and clear
drainage channels help keep watcher off your roof while clogged drains cause build
up. After water is build up from having a clogged drainage that is when it could lead
to all sorts of other damage like mold which will start to damage the other areas of
your roof and eventually start to weaken your roofing system causing even more
damage and more water to leak into your home. The way to avoid this is to make
sure that your drainage system is working perfectly so that all the water is flowing
the way it’s suppose to and not causing any type of build up that could effect your
roofing system in a bad way.

Moisture Buildup
Overtime excess moisture will create mold which will become harmful to your
roofing materials and start to damage your roof. It’s important to get your roof
inspected to make sure this doesn’t happen. Moisture build up is usually caused by
the hot weather during the really hot seasons. It’s important to make sure that your
roof is properly ventilated so that you are not effected by this. A proper vetilated
roofing system will allow the moisture to escape instead of building up which will
keep the roof fresh and strong while moisture is the thing that makes it weak
because it leads to mold and other types of damage.
We hope you found this article in determining how effective your roofing system is
and we hope this article gave you a few pointers on what to look out for after big
rain storms so you have a better idea on determining how effective your roofing
system is. Make sure to check out JJ Quality Builders west palm beach roofing
company
for more info!

Roof Damage in a Nutshell

​Roof Damage in a Nutshell

roof

​People always ask us how they would know if shingles are missing... You can easily tell if your roof shingles are missing by quickly walking across the street to inspect your roof from the front and then walking to your backyard to inspect your roof from the back. Another good way to tell is if you see shingles laying around your yard after a big storm. Most roofing companies like Anchor Roofing are able to provide free inspections so be sure to reach out and ask!

The most common reason for shingles to be missing is that sometimes that are not able to withstand high winds... most shingles are tested for reliability but different shingles are able to withstand higher wind speeds while other shingles are not as strong. Every shingle design is different and has different characteristics about them. If you live in a place that gets hit with really strong windstorms then it’s important to select shingles that are more durable against higher wind speeds. Be sure to ask us any questions regarding which shingles would be best for your location!

Also some roofs are older than others which makes them more vulnerable than others. Some homes can be located near trees or in open areas where the roof is more exposed to wind storms. Other common factors could be how the roof was installed and the quality of materials that were used by the previous company. These are all factors that can be reasons for some roofs being more vulnerable than others.

One of the most common ways to tell that you’re roof may have shingles missing or could be damaged is you’ll notice that water is dripping inside or there are stains on the walls and ceilings. The spot will looks like a large puddle on the roof and is usually brown or beige in color. This means that there is a roof leak. Another common thing you may notice is dripping sounds in the attic. This is a clear sign of a leaking roof and must not be ignored until you figure out what the cause is because small problems will eventually lead to bigger problems if un-solved.

Missing or damaged shingles on your roof can be a common sign that your roof may be leaking or in the stages of leading to a roof leak on the next big storm. A wet and rotting roof is also an unhealthy sign for your roof. It damages the structure of your roof which will eventually allow water into your house. Mold and Algae growth occurs when the climate is warm and humid and can also potentially lead to roof leaks.

It is also possible that damaged shingles are in response to the weather changes that happen throughout the year. It’s important to do regular checks and inspect for: - Missing shingles or tiles - Buckling shingles - Shingles that appear to be wavy - Curling shingles Also ask yourself when the last time your roof was replaced. The regular lifespan of a roof is about 20 to 25 years on average so if you’re roof is passed the average lifespan then it is more then likely becoming due and could also be a big reason why damage is occurring. By regularly checking your roof you can also prevent larger problems from occurring.

The resistance of roof shingles to the wind and harsh weather is the biggest reasons why shingles fall off which is you why you should analyze and upgrade them to increase their lifespan. Exposure to the sun and wind combined with the shingles being old will also be a factor is reasons why shingles comes off. If you are experiencing any kind of roofing difficulties then be sure to contact our roofing specialists for an inspection.

Once shingles are damaged, insufficient underlayment is one of the most critical components that cause roof leaks. This is the layer usually made of breathable synthetic material located between your deck and shingles. Poor workmanship can result in serious problems, such as roof leaks, which is why it is so important that you hire experienced roofing professionals to address any issues you come across as a homeowner. Ice Damns are caused by the constant freezing, thawing, and refreezing of snow and ice on your roof. Eventually, ice builds up at the base of your roof around the eaves. Improper ventilation, which is oftentimes, moisture or condensation you notice in your attic may not actually be from a leaking roof, but rather from an improper ventilation system.

Roofers and Composite Shingle Roofs in Portland, Oregon

​Roofers and Composite Shingle Roofs in Portland, Oregon

​Life in the Pacific Northwestern region of the United States can be a wonderful thing. It's a city that's brimming with contemporary amenities, shopping destinations, tasty eateries and cultural attractions of all kinds. Naturally, Portland is home to an abundance of professional roofing contractors. That's why it can sometimes be tough for people to be able to narrow them down. If you want to pick a qualified and seasoned contractor to help you with roofing systems in the Northwest, you should concentrate on credentials, reputation, and quality. Look for roofers who have rock-solid track records and licenses. Steer clear of roofers who seem to have popped up out of nowhere.

Choosing a strong professional roofer is all about meticulously assessing the competition. If you're searching for a shortcut of sorts, then it may help you to request recommendations. Talk to your closest friends and family members in the city. Ask neighbors, colleagues and acquaintances as well. They may be able to provide you with the names of local roofers who are prompt, devoted, experienced and knowledgeable. They may be able to point you into the direction of roofing contractors who are modern and who utilize all of the latest installation, repair and maintenance methods. It's crucial to team up with roofing companies who are equipped with contemporary and advanced devices and equipment pieces.

Performing interviews can be beneficial for people who are on the lookout for capable Portland roofers. You should ask candidates questions that relate to budgeting, scheduling, roofing system materials and more. The more questions you ask, the easier it will be for you to make a final hiring decision.

Asphalt Composite Roofs

Adept roofing contractors must know how to manage all kinds of roofing systems that are on hand nowadays. They have to know how to install all sorts of composite shingle roofs. Composite shingles are noteworthy since they consist of a blend of popular roofing materials like asphalt and fiberglass. People gravitate to these shingles for many reasons. Composite roofs are remarkable because they're not capable of deteriorating through splitting or anything else similar. They're available in a dizzying array of shapes, colors and sizes as well. If you'd love to be able to pick between all sorts of eye-catching roofing system design approaches, then you won't be able to say no to composite shingle roofs and all of the things that they can offer your property.

Composite shingle roofs run the gamut. No two choices out there are identical. If you're interested in making a strong composite shingle roof decision, then you should zero in on reputable brands exclusively. There are a plenitude of manufacturers that specialize in these kinds of roofing systems. They're not all the same in caliber, though.

Composite shingle roofing systems are known for longevity. They can safeguard their colors and forms for many years on end. If you're searching high and low for a roofing system that can stand the test of time, then the composite shingle route may be up your alley. It doesn't matter if you're all about three-tab shingles or more traditional styles. There are composite shingle roofs out there that can delight people who have all sorts of preferences and personalities.

Composite shingles offer the distinction of being beneficial for the planet and environment. There are an abundance of composite shingles that are composed of materials that are recycled. If you're enthusiastic about the idea of sustainability and decreasing your carbon footprint, then you may fall rapidly in love with composite shingle roofing systems.

These roofs are incredibly tough. They can take a lot. If you're searching for any roofing options that can discourage the presence of algae, mold and even moisture accumulation, then composite shingles may be the finest choice accessible to you. These roofs can even soak up sounds that can make your life indoors chaotic and jarring. If you're searching for tranquility in the comfort of your own home, then composite shingle roofs may be the answer you need in your world.

You shouldn't ever rush through the process of picking out a professional roofing contractor in Portland or elsewhere. If you're searching for an impressive Portland roofer, you may want to reach out to references who can guide the way for you. References can help people make sound roofing contractor decisions.